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DO YOU HAVE AN IMPACTFUL LOGO?

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DO YOU HAVE AN IMPACTFUL LOGO?

A graphic mark, symbol, a text or a shape which is used to promote public identification and recognition of a brand, is Logo. A logo is an important part of your company’s brand and makes a significant impact on a company’s public perception. It is one of the most important branding investments a business can make as it gives your business identity. A logo provides a foundation for a company’s future. You can take it as a building block of your visual brand and an asset which you can use to connect with your audience right away.

People still are not aware of the fact that a brand and logo of the company are two different things. A brand is the culmination of every interaction with, an experience of, thought about, and marketing practice by a business. While a logo has its own peculiar importance. It is a visual representation of a brand’s message and position. A well-designed logo evokes some memory or emotion from the viewer depending upon their relationship with the brand.

5. Timeless.

Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out. — David Airey An effective logo should be timeless, it should be able to affect the target audience in 10, 20 or even 50 years.

Are You Ready To Be a Brand?