Is Branding an ongoing process?
Branding is a process which involves creating a distinctive name and image for a product in the consumer’s mind. This process is done mainly through advertising campaigns, a consistent theme and ravishing packages. So, Brand-Building is a key element in the designation of a company.
Branding mainly includes; direct marketing strategies to generate leads and sales, as well as social media marketing to engage the customers. Organisations which are successful display a stronger ambition and open culture, which they use as an advantage to provide innovative services and products. It is an effective and continuous process to represent the value and foundation of a successful company. But results are never instantaneous. Many companies wrongly believe that branding is a tool to produce immediate results and affect revenue generation. But Brand should be believed as a company’s function and a promise given to its customers.
Brand building is a continuous activity and brand image must be constantly delivered according to the organisations’ value and culture. Branding includes strategic planning process; to develop sales and marketing which should go parallel to the overall business strategy and brand value. Through a sustained brand management strategy, a business can maintain its customers.