Jumbo - Infiniqe Marketing

Overview

For over four decades, Jumbo TMX has been a trailblazer in the steel industry, specializing in crafting a wide range of steel products including ingots, billets, MS angles, channels, girders, and TMT steel bars. With state-of-the-art factories in Haryana, Delhi, Jaipur, and Surat, Jumbo TMX is committed to exceeding expectations and pushing the boundaries of quality. Supported by an exceptional team of leaders and engineers, the company continuously strives to elevate standards in steel production. With over 45 years of experience, 100+ authorized stores, and 2+ lac happy customers, Jumbo TMX remains a trusted name in the industry.

Work Undertaken

We were tasked with a complete brand overhaul for Jumbo TMX to emphasize its premium quality and differentiate it from local competitors. This included developing a cohesive brand identity, enhancing online visibility through SEO and social media, and organizing offline engagement initiatives.

The Enigma's Solution

Our solution focused on creating a synchronized brand language across all touchpoints, ensuring consistency in visual identity and communication. We boosted Jumbo TMX’s online presence through targeted SEO campaigns and engaging social media content, while offline, we connected with contractors, distributors, and builders through community events. We also designed custom marketing materials such as FM jingles, hoardings, and brochures to reinforce the brand’s premium positioning.

Branding

We crafted a distinctive and consistent brand identity for Jumbo TMX, positioning them as a leader in the steel industry. From color schemes to messaging, every branding element was designed to reflect their expertise and premium quality. This comprehensive branding approach extended to the creation of print materials such as brochures, hoardings, diaries, and other marketing collateral, ensuring cohesive communication across both online and offline platforms.

Website

We designed and developed a user-friendly, informative, and visually appealing website for Jumbo TMX, reflecting their premium positioning in the steel industry. The website emphasizes their product range, manufacturing capacity, and industry expertise. It features seamless navigation, professional imagery, and concise content, ensuring an enhanced user experience. Through effective SEO integration, the website also ranks well on regional search engines, driving organic traffic and solidifying Jumbo TMX’s online presence.