Bandhani Villa - Infiniqe Marketing

Overview

Bandhani Villa, originally Hema Silk Mills, blends traditional Bandhani craftsmanship with modern technology. They offer vibrant sarees and attire, preserving ancestral art while embracing contemporary styles. Their collection celebrates the timeless elegance and rich cultural heritage of Bandhani.

Work Undertaken

Bandhani Villa approached us with the objective of revitalizing their brand identity and expanding their market reach. Our mission was to craft a cohesive brand image that reflects their deep-rooted heritage while appealing to contemporary customers, mainly women. We executed a comprehensive strategy encompassing branding, packaging, printing materials, marketing, website development, and photoshoots.

The Enigma's Solution

To elevate Bandhani Villa’s brand identity, we implemented a holistic approach. This included reimagining their packaging to reflect their cultural richness, designing elegant print materials, creating an engaging and heritage-centric social media presence, developing an easy-to-navigate website, and conducting photoshoots that spotlighted the beauty of their sarees against regal backgrounds.

Branding

We devised a thoughtful branding strategy for Bandhani Villa, celebrating the exquisite heritage of Bandhani art while embracing contemporary aesthetics. Our approach involved a deep dive into their cultural roots, ensuring that every branding element reflected the timeless elegance and artistry of Bandhani. The packaging, crafted in a regal deep red, features ‘Bandhani’ in Hindi and ‘villa’ in English, blending tradition with modernity. We also created elegant thank you cards that showcase a woman adorned in a Bandhani saree, adding a personal touch that conveys warmth and appreciation, while reinforcing the brand’s commitment to craftsmanship.

Website

The Bandhani Villa website is designed to be a seamless blend of heritage and modernity. Sarees are categorized by occasions, with bestsellers and new arrivals prominently highlighted. The easy navigation ensures a user-friendly shopping experience, while the overall design reflects the rich cultural heritage of Bandhani. The website effectively conveys the brand’s story and the timeless allure of their products.

Product photoshoot

We conceptualized and executed product and campaign photoshoots for Bandhani Villa. By choosing solid or simple backgrounds, predominantly in regal red, we ensured that the ultimate focus remained on the sarees. These shoots captured the intricate details and vibrant colors of the Bandhani sarees, presenting them in a way that highlights their cultural and aesthetic value.