Let’s begin with a confession.
We’ve lost count of how many Indian Shopify stores have come to us with the same line: “We’ve built the site. It looks great. But nothing’s moving.”
Sometimes it’s traffic that won’t come. Sometimes it’s traffic that won’t convert. Sometimes it’s the site that breaks in the middle of a live campaign. And every time, we dig in, we find one of these five problems. Not once. Not twice. Almost always. So if you’re running a Shopify store in India and wondering why the numbers are stuck or the backend feels like a mess, you’re not alone.
Here are the five most common Shopify website problems Indian businesses face, that our clients can confirm and what to do about them.
1. The ‘One-Size-Fits-All’ Theme Trap
You wanted to get your store live quickly. Fair. So you bought a theme, maybe even a good-looking one. Then edited the homepage, changed a few colours, added your products, and hit publish. Did it all right. But now the store feels… off.
Because the theme was never designed for your kind of brand, audience, or catalog depth. And Indian users behave differently. Indian Shopify stores often try to copy Western layouts that assume one-product focus, deep pockets for paid ads, or low page-hopping behavior. Your customer, on the other hand, opens ten tabs, compares everything, wants Cash on Delivery, and doesn’t scroll like a Western buyer.
That beautiful minimal layout with a single CTA above the fold? It doesn’t work for your market.
Solution:
Start with understanding your user’s journey.
- If you’re a high-volume catalog, structure collections properly with smart filters.
- If your audience needs more trust nudges, add video explainers, customer reviews, and WhatsApp chats early in the funnel.
- Build with intention, not imitation.
This is one of the most overlooked Shopify website problems in India. A theme is not a strategy.
2. Slow Load Times, Especially on Mobile
Let’s test something. Open your store on a low-budget Android phone with a 4G connection because that’s still real in Tier 2 and Tier 3 India. Now wait. And keep waiting.This is where most Shopify stores lose the plot.
Apps running in the background.
– Uncompressed images.
– Animations that look great on iPhones but kill Android performance.
– No lazy loading.
– No AMP alternative.
By the time your homepage loads, your customer has already bounced.
Solution:
- Audit every single image. Compress without compromising quality.
- Remove every app you don’t need. One extra pop-up plugin can delay everything.
- Test your site on real Indian networks.
Speed is not a UI choice. It’s a revenue factor.
Shopify store not working complaints often boil down to mobile performance. And yet, most brands keep designing for MacBook previews. If you are looking for a more detailed approach to making sure your E-commerce website is responsive. Read this.
3. Checkout Flow That Breaks Trust
You’ve convinced the customer to buy. They’ve added items to the cart. They click ‘Checkout’. And suddenly, things start to feel sketchy.
Missing shipping policies.
-Payment options redirecting to unfamiliar gateways.
-Too many steps.
-No clear COD option.
This is the death zone. The final moment where conversion either happens or dies. Shopify not converting is often caused by this silent trust leak at checkout. Indian buyers don’t just want convenience. They need reassurance. A moment of doubt can tank the sale.
Solution:
- Keep your checkout simple, clear, and predictable.
- Offer multiple trusted payment options, including UPI and Paytm.
- Show delivery estimates, return policies, and COD availability before the final payment page.
- Use trust badges that matter to your audience (not generic ones that say “100% secure”).
This is one of the most persistent Shopify website problems in India. People come to buy. You just need to stop scaring them off.
4. Traffic with No Targeting
You’ve done it. You set up your store. Ran some ads. Even spent good money. And… nothing. 1000 visitors. 0 sales. You start to doubt the product. The platform. Maybe even eCommerce itself. But here’s what’s really happening: Your traffic isn’t wrong. It’s just wrong for you.
Most Indian store owners boost posts, run generic conversion ads, or drive traffic from influencer collabs without clarifying who they want, what stage of the funnel they’re targeting, or what that person actually sees on the landing page. The result? Useless traffic that doesn’t stick. Didn’t think about that, did you?
Solution:
- Stop running generic traffic campaigns. Start segmenting your audiences.
- Send cold traffic to education pages, not straight to product pages.
- Use retargeting the way it was meant to be used: warm up, qualify, then sell.
- Align your copy and creative with buyer awareness stages.
This issue doesn’t look like a Shopify website problem on the surface. But it is. Because the website is part of a system. And when traffic doesn’t meet design at the right moment, the system fails. The effort to optimise your D2C website must be structured and coordinated.
5. Too Many Apps, Not Enough Strategy
Shopify gives you access to a massive app ecosystem. From reviews to upsells, email capture to chatbots. You name it, there’s an app for it. But that’s where most stores get into trouble. You add apps like candy, hoping one of them will fix your store.
And now the site’s bloated.
– Designs clash.
– Performance drops.
– Nothing feels integrated.
This is one of the most common Shopify website problems we fix. The goal of apps is to enhance. Not to replace your thinking.
Solution:
- Remove every app that doesn’t have a clear role in your funnel.
- Avoid overlapping functionalities (e.g., two apps trying to control pop-ups).
- Rebuild user journeys with fewer, better tools.
- If possible, custom-code key features to reduce reliance on third-party apps.
Your store doesn’t need 15 plugins. It needs a plan.
Why Most Indian Stores Struggle With These Problems
Because they expect Shopify to do the job. It’s a fantastic platform. Stable. Scalable. Full of features. But it’s a tool. Not a strategy.
You still need:
- Local design logic
- UX thinking for Indian behavior
- Page speed obsession
- Checkout psychology
- Ad funnel planning
- Integration without overload
The reason so many people search for “Shopify store not working” or “Shopify not converting” in India is not because the platform is broken. It’s because their store has no real foundation. And when it doesn’t work, they switch themes, try a new app, or run bigger ads, thinking that’s the fix.
It never is.
Expert Shopify Website Development: Turning Problems into Performance
If you’ve seen your own store in any of these five points, that’s a good thing. It means the problem has a name now. And that means it has a solution too. Shopify website problems don’t have to stall your business. But they will if ignored.
At Infiniqe Marketing , we’ve worked with D2C brands across Surat and India that faced the exact same issues and came out stronger by fixing the right things.
Your product isn’t the issue. Your idea isn’t the issue. Sometimes, it’s just the foundation.
Let’s fix it.
Quick Website Health Tips: Is Your Shopify Store in Order?
Many Indian Shopify stores look fine at first glance but carry issues that quietly kill conversions. Use this checklist to review your store’s performance and structure.
Website Health Checklist
Answer with a simple Yes or No:
- Does your site load in under 3 seconds on mobile data?
- Are your product images compressed and below 300 KB?
- Is Cash on Delivery, UPI, or Paytm clearly available during checkout?
- Do you show trust signals like recent reviews or media mentions?
- Is there a working WhatsApp or direct support option?
- Are you using more than 5 apps on the store backend?
- Do collection pages have proper filters and tags?
- Is your cart always visible, even while scrolling?
If you answered “No” to three or more of these, your Shopify store likely needs a performance check.
At Infiniqe, we help Indian D2C brands uncover the hidden issues slowing down their Shopify growth. We don’t just redesign. We rebuild logic, speed, and trust into every funnel.
Let us run a free audit on your Shopify store.You’ll get a detailed breakdown of what’s working, what’s not, and what needs urgent attention. Book a check now!
Why choose Infiniqe Marketing for Shopify web development?
Infiniqe is a digital marketing and web performance agency based in Surat, helping Indian brands build Shopify stores that convert, scale, and sell. We think we do some of the best Shopify web development in Surat. So, whether you’re starting out or stuck in the middle, we offer store audits, redesigns, and growth roadmaps tailored for Indian users.
