Creative Strategist (SMM) Infiniqe Marketing

CAREERS

Creative Strategist (SMM)

Job Description

As a Social Media Manager at Infiniqe Marketing, you will be responsible for developing and implementing social media strategies to drive brand awareness, engagement, and conversions for our clients. You will play a pivotal role in managing social media platforms, creating engaging content, and analyzing performance metrics to optimize campaigns and achieve clients’ marketing goals.

Key Responsibilities

Social Media Strategy

Develop comprehensive social media strategies aligned with clients' marketingobjectives, target audience, and brand voice.
Conduct research and stay updated on industry trends, competitor activities, and emerging social media platforms to identify new opportunities.
Collaborate with the marketing team to integrate social media plans into overall marketing campaigns.

Content Creation and Curation

Create engaging and high-quality content for social media platforms, including posts, videos, graphics, and other multimedia formats.
Curate relevant and shareable content from various sources to supplement the content calendar.
Ensure all content adheres to brand guidelines and resonates with the target audience.

Community Management

Manage and moderate social media communities, engaging with followers, responding to comments, and addressing inquiries or issues promptly.
Foster a positive brand image by monitoring conversations, maintaining brand voice, and implementing community management best practices.
Identify opportunities for user generated content and encourage user participation.

Campaign Execution

Collaborate with designers, developers, and copywriters to develop compelling visuals, ad copy, and landing pages for campaigns.
Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.
Plan and execute social media campaigns, including contests, collaborations, influencer partnerships, and paid promotions.

Social Listening and Analytics

Monitor social media platforms for mentions, trends, and relevant discussions, leveraging insights to inform content strategy and identify opportunities.
Track and analyze key social media metrics, including engagement, reach, conversions, and customer sentiment.
Prepare regular reports showcasing campaign performance, trends, and actionable recommendations.

Requirements

A bachelor's degree or equivalent in marketing, communications, or a related field.
Proven experience as a social media manager, preferably within a digital marketing or advertising agency.
In-depth knowledge and understanding of various social media platforms, trends, best practices, and emerging technologies.
Excellent written and verbal communication skills, with the ability to adapt the tone and style for different social media channels and target audiences.
Proficiency in social media management tools, analytics platforms, and scheduling software.
Creative mindset with the ability to generate innovative ideas for engaging social media content and campaigns.
Strong analytical skills to interpret data, derive insights and make data driven decisions.
Familiarity with social media advertising and knowledge of targeting, audience segmentation, and ad optimization.
Ability to multitask, manage multiple clients and campaigns simultaneously, and meet deadlines in a fast-paced environment.
Strong organizational skills and attention to detail to ensure accuracy and consistency across social media channels

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CAREERS