Infiniqe Marketing


Creative Strategist (SMM)

Job Description

As a Social Media Manager at Infiniqe Marketing, you will be responsible for developing and implementing social media strategies to drive brand awareness, engagement, and conversions for our clients. You will play a pivotal role in managing social media platforms, creating engaging content, and analyzing performance metrics to optimize campaigns and achieve clients’ marketing goals.

Key Responsibilities

  • Develop comprehensive social media strategies aligned with clients' marketingobjectives, target audience, and brand voice.
  • Conduct research and stay updated on industry trends, competitor activities, and emerging social media platforms to identify new opportunities.
  • Collaborate with the marketing team to integrate social media plans into overall marketing campaigns.
  • Create engaging and high-quality content for social media platforms, including posts, videos, graphics, and other multimedia formats.
  • Curate relevant and shareable content from various sources to supplement the content calendar.
  • Ensure all content adheres to brand guidelines and resonates with the target audience.
  • Manage and moderate social media communities, engaging with followers, responding to comments, and addressing inquiries or issues promptly.
  • Foster a positive brand image by monitoring conversations, maintaining brand voice, and implementing community management best practices.
  • Identify opportunities for user generated content and encourage user participation.
  • Collaborate with designers, developers, and copywriters to develop compelling visuals, ad copy, and landing pages for campaigns.
  • Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.
  • Plan and execute social media campaigns, including contests, collaborations, influencer partnerships, and paid promotions.
  • Monitor social media platforms for mentions, trends, and relevant discussions, leveraging insights to inform content strategy and identify opportunities.
  • Track and analyze key social media metrics, including engagement, reach, conversions, and customer sentiment.
  • Prepare regular reports showcasing campaign performance, trends, and actionable recommendations.


  • A bachelor's degree or equivalent in marketing, communications, or a related field.
  • Proven experience as a social media manager, preferably within a digital marketing or advertising agency.
  • In-depth knowledge and understanding of various social media platforms, trends, best practices, and emerging technologies.
  • Excellent written and verbal communication skills, with the ability to adapt the tone and style for different social media channels and target audiences.
  • Proficiency in social media management tools, analytics platforms, and scheduling software.
  • Creative mindset with the ability to generate innovative ideas for engaging social media content and campaigns.
  • Strong analytical skills to interpret data, derive insights and make data driven decisions.
  • Familiarity with social media advertising and knowledge of targeting, audience segmentation, and ad optimization.
  • Ability to multitask, manage multiple clients and campaigns simultaneously, and meet deadlines in a fast-paced environment.
  • Strong organizational skills and attention to detail to ensure accuracy and consistency across social media channels

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