3 Bison - Infiniqe Marketing

Overview

3 Bison isn’t just an online clothing store but a community for today’s women, making them feel confident, comfortable, and proud of who they are. Celebrating every shape, size, and body type, their styles blend Western clothing sensibilities with modern women who embrace global fashion trends while staying rooted in Indian veins. The world of 3 Bison embodies the spirit of a woman who stays true to herself and is proud of it.

Work Undertaken

3 Bison approached us to build their brand identity, focusing on making women feel empowered and stylish in every aspect of their lives. The primary goal was to align their branding with the ethos of strength and equality, symbolised by the bison, and to elevate their market presence. We crafted a strategy that targets the women of the middle and upper-middle class, by designing a modern logo, packaging, and running appropriate ads.

The Enigma's Solution

To elevate 3 Bison’s brand identity, we adopted a holistic approach that encompassed strategic branding, eco-friendly packaging, dynamic social media presence, a user-friendly website, and professional product photography. We aimed to reflect the brand’s mission of empowering women and celebrating their individuality. Our solutions were tailored to highlight the strength and equality symbolised by the bison, ensuring that every aspect of 3 Bison’s identity resonated with their target audience.

Branding

We built a cohesive brand identity for 3 Bison that celebrates modern femininity with strength and resilience. The bison horn logo reinforces this bold essence, while our print materials – including sleek hang tags, thank-you cards, and practical offer coupons with QR codes – enhance the customer experience. Additionally, the eco-friendly packaging uses minimal plastic and features a luxurious red-and-gold design, ensuring an impactful and thoughtful unboxing experience.

Website

The 3 Bison website is designed to be user-friendly and visually appealing, with a clean layout that emphasises the clothing. Each collection is supported by empowering taglines, ensuring that the shopping experience reinforces the brand’s mission of empowerment and confidence.

Product photoshoot

We conceptualised a product photoshoot to capture the essence of 3 Bison’s clothing, highlighting the quality, style, and versatility of their collections. The photoshoot aimed to reflect the brand’s spirit and appeal to their target demographic. We also shot the content for campaigns in the historical Jantar Mantar and the scenic town Mandawa