Advaya - Infiniqe Marketing

Overview

Advaya Organics merges nature and tradition to offer the highest quality Black Haldi. With a focus on organic farming and sustainability, it ensures every product is pure, ethical, and beneficial to one’s well-being. It’s meticulous processing retains the natural goodness of Black Haldi, free from additives, reflecting our commitment to authenticity and quality.

Work Undertaken

Advaya Organics approached us to enhance their brand presence and market their premium Black Haldi effectively. Our goal was to create a compelling brand identity that reflects their commitment to organic, sustainable practices and the rich cultural significance of their product.

The Enigma's Solution

To elevate Advaya Organics’ brand identity, we developed a comprehensive strategy including logo design, packaging, and a thematic photoshoot. Our solutions were tailored to highlight the brand’s dedication to purity, tradition, and sustainability.

Branding

We designed a logo featuring a line art of a small plant with the sun above it, symbolizing growth, natural energy, and the essence of organic farming. The packaging is both descriptive and informative. The front showcases an image of Black Haldi, while the back includes the product’s benefits, usage instructions, nutritional values, contact details, pricing, and manufacturing date. This approach ensures transparency and educates customers about the product’s value.

Product photoshoot

The photoshoot was designed to capture the traditional and natural essence of Advaya Organics. Products were photographed with traditional Indian kitchenware like khal dasta and earthen utensils. Various methods of product consumption were showcased, along with images of raw Black Haldi, highlighting its natural and unprocessed form.