Bandhani Villa - Infiniqe Marketing

Overview

Bandhani Villa, originally Hema Silk Mills, blends traditional Bandhani craftsmanship with modern technology. They offer vibrant sarees and attire, preserving ancestral art while embracing contemporary styles. Their collection celebrates the timeless elegance and rich cultural heritage of Bandhani.

Work Undertaken

Bandhani Villa approached us with the objective of revitalizing their brand identity and expanding their market reach. Our mission was to craft a cohesive brand image that reflects their deep-rooted heritage while appealing to contemporary customers, mainly women. We executed a comprehensive strategy encompassing branding, packaging, printing materials, marketing, website development, and photoshoots.

The Enigma's Solution

To elevate Bandhani Villa’s brand identity, we implemented a holistic approach. This included reimagining their packaging to reflect their cultural richness, designing elegant print materials, creating an engaging and heritage-centric social media presence, developing an easy-to-navigate website, and conducting photoshoots that spotlighted the beauty of their sarees against regal backgrounds.

Branding

The packaging for Bandhani Villa is designed in a deep red color, symbolizing regality and tradition. The word ‘Bandhani’ is elegantly written in Hindi, with ‘villa’ in English, creating a fusion of cultural authenticity and modern appeal. This packaging not only protects the sarees but also enhances the unboxing experience, making it memorable for the customers.For Bandhani Villa, we designed thank you cards that exude elegance and warmth. The cards feature text on the left and an image of a woman adorned in a Bandhani saree on the right, encapsulating the essence of the brand’s rich heritage and timeless beauty. These cards add a personal touch, expressing gratitude to the customers while highlighting the brand’s dedication to craftsmanship.

Website

The Bandhani Villa website is designed to be a seamless blend of heritage and modernity. Sarees are categorized by occasions, with bestsellers and new arrivals prominently highlighted. The easy navigation ensures a user-friendly shopping experience, while the overall design reflects the rich cultural heritage of Bandhani. The website effectively conveys the brand’s story and the timeless allure of their products.

Product photoshoot

We conceptualized and executed product and campaign photoshoots for Bandhani Villa. By choosing solid or simple backgrounds, predominantly in regal red, we ensured that the ultimate focus remained on the sarees. These shoots captured the intricate details and vibrant colors of the Bandhani sarees, presenting them in a way that highlights their cultural and aesthetic value.