Branding gives a business its identity and helps it evolve. Understanding the target audience as genuine coffee enthusiasts, we introduced a premium range of Arabica-based instant coffees and swapped it with flavored instant coffees. With this in mind, we developed a minimal and sophisticated design.The packaging was designed to give a rich look to the coffee. It features a colorful, shiny foil section where the coffee types—Classic, Arabica, Espresso, and Gold Blend—are written in bold, clear, big font. The logo is prominently placed on top, and the overall color scheme is dark grey to black, enhancing the premium feel.