CMGE Beach Club - Infiniqe Marketing

Overview

CMGE Beachwear is a vibrant, modern brand dedicated to bringing stylish, high-quality beachwear to those who love the sun, sand, and sea. Their collection is designed to cater to the diverse tastes and preferences of beachgoers, offering a range of swimwear, cover-ups, and accessories that combine comfort, style, and sustainability. They believe in celebrating individuality and empowering their customers to feel confident and beautiful in their own skin.

Work Undertaken

CMGE Beachwear approached us with the goal of establishing a strong brand presence in the competitive beachwear market. Our objective was to create a cohesive brand identity that reflects their commitment to style, quality, and sustainability while appealing to their target audience of beach enthusiasts.

The Enigma's Solution

To elevate CMGE Beachwear’s brand identity, we employed a comprehensive approach that included strategic branding, eco-friendly packaging, an engaging social media presence, a user-centric website, captivating product photography, and impactful ad films. Our solutions were designed to highlight the brand’s mission of celebrating individuality and sustainability.

Branding

We designed a minimalistic icon representing waves. This design symbolizes the brand’s connection to the beach and its commitment to simplicity and elegance. We designed hangtags with a brief description of the product and styling tips. Additionally, we created thank you cards and offer coupons featuring aesthetic beach life images, adding a personal and inviting touch to every purchase.We designed eco-friendly, stylish yet minimal packaging that reflects CMGE Beachwear’s commitment to sustainability. A significant highlight is the reusable tote bag, included with every purchase, encouraging customers to embrace sustainable practices. This tote bag, crafted from durable, eco-friendly materials, ensures a memorable and environmentally conscious unboxing experience.

Website

The CMGE Beachwear website captivates visitors with high-quality, vibrant visuals that capture the essence of the beach lifestyle. Prominently featuring India’s first water-reactive clothing through videos, the site is designed to intrigue and inspire purchases, ensuring a seamless and visually appealing shopping experience.

Product photoshoot

We conceptualized and executed a product photoshoot, capturing the essence of CMGE Beachwear’s collection in vibrant beach settings. Our ad films brought the brand to life, showcasing the joy, freedom, and vacay vibes of a perfect beach day. Campaign shoots and brand films further highlighted the stylish and sustainable nature of the products, reinforcing CMGE Beachwear’s adventurous spirit.

Fashion Show

The brand participated in Lulu Fashion Week at LuLu Mall, Kerala, with models showcasing CMGE’s vibrant and stylish beachwear.

PR Articles

We secured PR features in prominent publications like Mint, Hindustan Times, DNA, The New India Daily, Mid Day, and Fabworld, enhancing the brand’s visibility and credibility.