Fausta jewelry blends timeless elegance with contemporary fashion, offering versatile pieces that elevate one’s style and embody optimism. Crafted with passion and precision, each piece seamlessly complements one’s wardrobe, empowering their fashion journey.
Work Undertaken
Fausta approached us with a vision to establish a distinct presence in the fast fashion jewelry market. Our goal was to create a cohesive brand identity that reflects their commitment to quality, elegance, and trendsetting style.
The Enigma's Solution
To elevate Fausta’s brand identity, we implemented a comprehensive approach that included sophisticated packaging, an elegant logo, and a focused product photoshoot. Our solutions were designed to highlight Fausta’s mission of delivering affordable glamour and timeless elegance.
Branding
The Fausta logo features overlapping letters within a gem-like structure, using a sophisticated teal and white color scheme to convey elegance and charm.For Fausta, we designed both visiting and thank you cards that reflect the brand’s elegance and modernity in a concise format.
Visiting Card: The front features the Fausta logo centered in a minimalist teal and white design, ensuring the logo stands out. The back includes essential contact details and a QR code for easy access to Fausta’s website and social media platforms.
Thank You Card: The front prominently displays the Fausta logo and a warm “Thank you for your purchase” message with a QR code linking to their social media page. The back expresses Fausta’s gratitude, maintaining the brand’s sophisticated teal and white color scheme.
Website
The Fausta website categorizes products into daily, festive, and exclusive edits, making it easy to navigate. Separate tabs for pendants, earrings, and necklaces ensure a user-friendly shopping experience, allowing customers to find exactly what they need effortlessly.
Product photoshoot
The photoshoot exclusively focused on the jewelry pieces – earrings, necklaces, and pendants. We ensured that no unnecessary props were used in the background, allowing the beauty and craftsmanship of Fausta’s products to take center stage. This approach guarantees that every image aligns with the brand’s commitment to timeless elegance and impeccable quality.
Box
The packaging box is crafted in a minimalistic yet luxurious combination of teal, grey, and white. This design choice not only reflects the brand’s elegance but also enhances the unboxing experience, underscoring the quality and sophistication of Fausta’s jewelry.
