Ishikari is a nature-inspired skincare brand dedicated to providing high-quality, cruelty-free products free from sulphates and parabens. Their offerings include Rice Water Foaming Cleanser, Scalp Spray, 14 Herbs Hair Oil, Kumkumadi Face Serum, and Night Cream, all powered by natural ingredients to ensure healthy, radiant skin.
Work Undertaken
Ishikari engaged us to create a strong and distinctive brand identity that emphasizes their commitment to natural, cruelty-free skincare. Our task was to develop a logo that reflects their focus on nature, and to design packaging that embodies the same, through a minimal aesthetic.
The Enigma's Solution
To elevate Ishikari’s brand identity, we devised a comprehensive strategy that included logo design, and packaging. Our approach was centered on highlighting the brand’s nature inspired take, ensuring that every element from logo to packaging communicated their core values.
Packaging
We created minimalistic yet elegant packaging for Ishikari, using blue and white colors to symbolize purity and tranquility. The design is simple and clean, ensuring that the natural essence of the brand shines through. This approach ensures that the packaging reflects Ishikari’s dedication to natural ingredients and healthy skincare.
Logo Design
The Ishikari logo is crafted with two curved lines merging to form a figure that represents health and carefreeness. The design subtly references the Japanese alphabet and the Ishikari River in Japan, aligning with the brand’s nature-centric focus.
