Mohaati is an exquisite imitation jewelry brand, with a name that translates to “beautiful as a pearl.” Dedicated to crafting elegant and delicate pieces, Mohaati aims to bring a touch of sophistication to every woman, enhancing their natural beauty with stunning jewelry that mirrors the allure of pearls.
Work Undertaken
We undertook the task of creating a distinctive brand identity for Mohaati, focusing on designing a logo and packaging that reflect the brand’s elegance and charm. Our goal was to ensure that every piece of jewelry is beautifully presented, resonating with Mohaati’s essence.
The Enigma's Solution
Our solution was to develop a sophisticated and minimalistic logo along with clean, elegant packaging. We ensured the design elements aligned with Mohaati’s brand philosophy, emphasizing delicacy and beauty, making the brand instantly recognizable and appealing to its target audience.
Branding
The logo contains the name of the brand Mohaati. The fonts are specially chosen to convey delicacy and elegance. The letter ‘M’ is stylized as a neckpiece, while the ‘O’ is forged in the form of a ring to playfully add an element of the products associated with the brand.The packaging is clean and minimalistic, featuring only the logo and a thoughtfully chosen quote: “The beauty you see in me is a reflection of you.” This design approach ensures that the packaging itself is a reflection of the brand’s elegant and refined nature, enhancing the unboxing experience for customers.
