SNKR - Infiniqe Marketing

Overview

SNKR Essentials is a niche brand that contemplates coming up with a solution that helps every sneakerhead ascertain their sneakers are well-maintained without jeopardizing their appearance. The brand has been established with the intent to provide products that take the best possible care of sneakers in every way.

Work Undertaken

SNKR Essentials counseled us for Rebranding, Website designing, and Marketing with a motive to assist people to manage their sneakers without compromising on their appearance and taking up space. They possess products for every sneaker enthusiast and so, the brief quite simply was to reach out to sneaker lovers.

The Enigma's Solution

We scrutinized the brand, its goals, and its values. Deliberately, we constructed an outline that would help the brand to emerge, being mindful of the target audience. Reaching out to the target demographic of young people and sneakerheads was part of our all-encompassing strategy. Through the use of colorful packaging and social media marketing, we assisted the brand in developing its identity.

Branding

Effective branding sets a brand apart and leaves a lasting impression on customers. SNKR Essentials is a new-age brand that allows people to organize and proudly display their sneakers. The packaging is a crucial element, designed to attract attention and embody funkiness, eccentricity, and fun while conveying the message of taking care of sneakers. We designed diverse packaging options for SNKR Essentials to reflect modernity and appeal to the target audience. The packaging includes: – Black color – Combinations of white and other colors such as purple, turquoise, red, and orange Each package features minimal text, including the product name, brand logo, sneaker icon, and product icon. This approach ensures that the packaging is both visually appealing and functional.

Website

A website serves as the online identity of a business and is crucial for making a strong first impression. We designed and developed SNKR Essentials’ website using Shopify for its built-in plugins and user-friendly capabilities. The website features a well-functional design with complementary themes and typefaces that draw in the target audience, encouraging them to stay and make purchases.

Product photoshoot

We executed both a photoshoot and a campaign shoot with a brand-aligned background and props that highlighted the products. The photoshoot featured see-through shoe racks displaying attractive sneakers, ensuring the focus remained on the products. The campaign video was shot in an actual playground, emphasizing the sneakers in a dynamic and engaging environment.