Well, books are truly magic but they can’t teach you all you need to know yet they can give you a different perspective on things; the entrepreneurial ecosystem changes so quickly that many books get outdated the moment they hit the stores. But definitely, there are some marketing books, that have endured the test of time by providing timeless ideas. There are a lot of marketing books out there, and a lot of the ideas seem to be the following. It might be tough to sift through the chaos and determine what is worthy.
So, here are some handouts from the lot. Look no further if you’re looking for a powerful message or want to brush up on your skills. We’ve put up a list of the top books that every marketer must-read.
A. Marketing Classics
Ogilvy on Advertising by David Ogilvy :
In the mid-1980s, the bold and outspoken David Ogilvy — founder of the iconic agency Ogilvy & Mather and dubbed the “Father of Advertising” by some — authored this piece. Some of the examples he uses may seem old (after all, this was published when print advertisements and commercials were supreme), but many of the ideas Ogilvy discusses to demonstrate why ads succeed are eternal. Trust us this would give you a clear picture of marketing.
All Marketers are Liars
Godin’s approach urges marketers to focus on narrative rather than simply giving facts about a product because influencing perception is frequently a significantly more effective strategy. Every marketer has to be a fascinating and honest storyteller, and this book is a power pack of tips on how to do just that.
Selling the Invisible: A Field Guide to Modern Marketing
In Selling the Invisible, Beckwith points out that intangible services are frequently promoted as products. This book teaches how to use service marketing to appeal to customers by emphasizing connections/ relations and interactions rather than characteristics.
B. Brand Positioning
“Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It” By April Dunford
April Dunford, the author, has over two decades of marketing expertise in the IT industry, including a position as an executive at IBM, and her specialty is brand positioning. She explains how companies may succeed at positioning and connect with consumers by choosing the suitable potential market category for their products.
“When Coffee And Kale Compete: Become Great At Making Products People Will Buy” By Alan Klement
You don’t sell Snickers by touting the quality of its nougat; you sell Snickers by emphasizing how it will satisfy someone’s appetite once they’ve eaten it. That’s how the Jobs to Be Done framework works. When Coffee and Kale Compete delves into this idea with a variety of examples and explanations. It is aimed at marketing and product professionals who want to better clarify their messaging and position their products.
C. Consumer Behaviour
“Decoding The New Consumer Mind: How And Why We Shop And Buy” By Kit Yarrow
The book by Kit Yarrow, a consumer research psychologist, is divided into two sections. In the first, she discusses a number of significant sociological shifts that have happened in recent decades, as well as how they have influenced consumer demand and behavior. In the second, she delves into the marketing tactics that will be necessary to address these new changes straight on.
“How Brands Grow: What Marketers Don’t Know” By Byron Sharp
Professor of marketing sciences Byron Sharp cites a pile of evidence to support his questionable assertion that brand consideration is emotional rather than rational and that individuals don’t give much attention to the brands they prefer. Sharp recommends that marketers spend less time thinking about differences and more time making sure their brands are distinct – with clear, memorable, and consistent brand assets.
D. Growth Marketing – One of the hottest topics of all time
“Product-led Seo: The Why Behind Building Your Organic Growth Strategy”
Product-Led SEO, the most recently published book on our list, is not a how-to guide for those looking for quick fixes to trick Google’s algorithm into giving their site a higher position. Rather, it looks at how to create and explain a long-term SEO plan that works – and wins — over time.
“The Anatomy Of Buzz: How To Create Word Of Mouth Marketing”
Some regard Emmanuel Rosen to be the “godfather” of word-of-mouth marketing. He was the VP of marketing for Niles Software in Silicon Valley for many years. His book, which became a blockbuster following its release in 2000, shows how marketers may effectively transform consumers into brand ambassadors by getting them to talk about their products with other people and turn them into brand evangelists!
But always remember “The best marketing doesn’t feel like marketing.” Do share with us the book that you loved the most, we would also love to know why that book is your favorite.