Digital Marketing is the backbone of every business. In order for a business to flourish, it requires a marketing agency to help them spread its wings. As digital marketers, we are constantly evolving and innovating as new trends emerge, mutative algorithms, and website redesign. The list is persistent and regulating all of this at once can be quite a task. Regardless of what your goals may be, we have amalgamated a comprehensive list of a few free and freemium tools for digital marketing to aggrandize your business and propel it forward.
Given the fact that digital marketing in itself is volatile, what works today, might be outdated tomorrow. Nevertheless, there are some time-tested digital marketing tools that ensure eminence. We will take a look at the ones that work wonders for every business.
Here are the top 10 Digital Marketing tools to help your business flourish
- Canva: Nowadays, Graphics is what catches the eye. As essential content is for a post, so is graphics. The more splendid and catchy the graphics are, the better the attention span of a user.
Graphics are not just visual representations, but also an art of communication that creates a long-lasting effect on the user’s mind.
Considering graphic design as an important element, a tool for the same is in demand. Canva is one of the most worthwhile Digital Marketing tools founded in 2012.
The tool’s drag-and-drop functionality makes it incredibly simple to use. It contains graphics, typefaces, vector pictures, and other things.
Its key strength is how simple it is to use; as a result, it is extensively adopted globally. There are numerous themes and built-in layouts. Even for photo editing, it is employed. There are helpful lessons available, which is unquestionably an advantage for those who are less tech-savvy.
Numerous people utilise Canva, and its use is not just for site design. You name it, Canva has it—invitations, collages, inspirational quotations, and funny memes. Canva is therefore one of the essential Free Digital Marketing Tools.
- Answer the Public: Content plays a major role in increasing the readability of an article, boosting a post, and making it user-friendly. Your content game should be strong as that is how google ranks the pages.
Answer the public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’, and ‘will’.
It helps to identify likely and useful topics for content by trying different variations for your keyword.
- Photopea: Photopea is a progressive image editor, that works with both raster and vector graphics. It can be simply used for resizing images, as well as complex tasks, such as designing webpages, creating illustrations, processing photographs, and more.
It is a very efficient tool that allows you to edit photoshop files without photoshop.
The tool can work with various colour spaces and the 8-bit colour depth. Photopea runs completely on a device, just like sketch or photoshop do.
It does not upload any of the files to the internet. You can load Photopea.com, disconnect from the internet and keep using it completely offline. None of the files ever leave the computer.
- Grammarly: Writing amazing content is a proven strategy to build brand awareness and brand loyalty. Grammarly is for all grammar nazis as well as those who want to avoid typos or use better words and phrases.
Grammarly is the most used online grammar checker in the world- with over 30 million people using it globally.
Some of the features include an online editor, browser extension, and mobile app for iOS and Android, Grammarly works in the background while you type in your application no matter where you are working.
Whenever a typo is detected, a red underline appears and on hovering and clicking there, it automatically corrects the spelling or the suggested changes.
- Ubersuggest: Ubersuggest is one of the most amazing free digital marketing tools. It is used for keyword research and has been re-launched and revamped by Neil Patel to give more appropriate for free. Since being re-launched, it has become very popular amongst digital marketers.
Any material must have relevant keywords. Ubersuggest offers info that is current. The information has all been combined from Google Suggest.
Ubersuggest can instantly provide a large number of long-tail keywords. Results are provided based on the chosen nation and language.
Even the top 100 websites for the given keyword are listed in this free digital marketing tool. In addition, each site’s ranking includes data on its domain score, social shares, and expected traffic. The popularity of the website can be inferred from the social shares.
In conclusion, Ubersuggest is well-liked for all the right reasons and is an excellent free tool for digital marketing. Its user interface is simple to use. The generated results are not overly complex and are simple to interpret.
6. Google Search Console: Google search console, previously google webmaster tools, allows site owners to ensure that the Googlebot can ingress their site’s content and better understand how it is appearing in the search results.
In the interface, you can test and submit sitemaps, see which search terms drove organic traffic to your site in the previous 90 days, and view malware and spam alerts.
Rich snippets and other new and improved display options for your material on search engine result pages and in the Knowledge Graph are possible with the proper implementation of structured data markup.
Although we hope you never need it, GWMT does have a section devoted to security-related concerns. Go here to learn more about the issue, get detailed code that can help you identify the issue more quickly, and obtain advice from Google on how to clean up your site if you ever experience malware or spam issues on your website.
- Semrush: Semrush is one of the most important digital marketing tools. It can be used for the growth of your business quickly. It provides a platform for you to search results for content, PPC, SEO, Social media, and competitive research.
It is a powerhouse SEO tool that has a ton of incredible features such as keyword research, keyword tracking, backlink tracking, site audits, and more.
All you have to do is type a URL and Semrush provides every keyword they rank for, every page on their site that ranks, all the backlinks they have received, and even displays any google ads they are running.
- Trello: Great management project is the key to success if a business wants to do great marketing. You need not have a prince qualification to be able to apply basic project management principles to your marketing- sometimes it only requires a few tools to help you keep on top of the marketing tasks.
Trello is one of the best tools for project management. It’s extremely user-friendly and free to use for small teams. You can have unlimited cards and unlimited users on the free account meaning you can get a lot out of it without purchasing the premium plan.
The look and feel are very straightforward and customizable, with many options for different labels, lists, and deadlines.
- MailChimp: It’s time to organise the audience once the material has been prepared and uploaded after undergoing numerous SEO compliance checks. It’s time to improve traffic and supply the correct audience with the content. The task is rather simple when using MailChimp. It is a complimentary tool for digital marketing that aids in email management.
A crucial tool that greatly aids in campaigns is MailChimp. Campaigns are directed by insights from audience data.
Prebuilt segments, predicted demographics, address finder, personalization, automation, signup forms, tags, and segments are just a few of the amazing features that Mailchimp provides.
There are templates for any situation, whether it’s wishing consumers a happy birthday, informing them of a deal, or welcoming new customers.
Statistics show that over the previous ten years, email marketing has produced the highest return on investment.
They also provide entertaining hints and advice on how to evaluate the data. There are thorough step-by-step tutorials to help you get familiar with the procedure. Overall, the finest free digital marketing platform for email marketing is Mailchimp.
- WordPress: One of the most common and extensively utilised free digital marketing platforms in use today is WordPress. It is free content management system software (CMS). It is well-liked because of how simple and adaptable it is.
WordPress may be installed and used by anyone, including those without any programming experience. WordPress is easy to use and comprehend even if you are not a web designer or developer. It began as a platform for blogging. Later, with more sophisticated functionality, it was used to manage entire websites.
Preinstalled WordPress themes can be fully modified and adapted to meet our needs. There are choices that let us change the colours, the logo, make sliders, and other things.
It has elements that make it compatible with mobile devices. In a time where smartphones are the primary method of internet access, this is very advantageous.
There are several plugins for WordPress that may be installed and activated. Similar to apps, plugins expand the capabilities of a smartphone. These might cost money or not.
As a result, WordPress is the fundamental free digital marketing platform that is used all over the world and is well-liked for the reasons listed above.
A business must use digital marketing if it wants to expand. These are merely quick pictures of some of the top free marketing tools out there. To sum up, just a select few things in the field of digital marketing are as important and consequential as the instruments employed to do the task. Because modern marketing is wide and spread across numerous media, having tools to handle the diversity while yet making the process simple and time-saving is only possible with useful tools. All of the aforementioned digital marketing tools are free, which increases their worth.
if it wants to expand. These are merely quick pictures of some of the top free marketing tools out there. To sum up, just a select few things in the field of digital marketing are as important and consequential as the instruments employed to do the task. Because modern marketing is wide and spread across numerous media, having tools to handle the diversity while yet making the process simple and time-saving is only possible with useful tools. All of the aforementioned digital marketing tools are free, which increases their worth.