In the professional networking world, first impressions are very important. LinkedIn these days has emerged as a professional networking platform that helps people from various professional networks connect and learn from each other. But one thing that needs to be monitored here is if the content professionals are posting is reaching people or not. On LinkedIn this is analysed through metrics like views, specifically impressions. But what are impressions on LinkedIn and how can they be leveraged to give a boost to your profile and content?
Understanding Impressions on LinkedIn
On LinkedIn, an impression is counted every time someone views your profile, post, or article—even if they just scroll past it. Impressions include views from search results, shares by others, and repeat views from the same person. While impressions don’t tell the full story, they’re an important metric for gauging your content’s reach and brand visibility: the higher the impressions, the greater your exposure to LinkedIn’s audience.
Benefits of good Impressions
Now that we know what are impressions on LinkedIn, let us see how a healthy number of impressions can help in the elevation of your personal and professional brand on LinkedIn:
1. Increased Visibility:
High impression means more people are seeing your content. This can lead to more new connections, professional recognition and even potential job opportunities.
2. Brand Awareness:
As the number of impressions grow, so does your brand. People start looking up to you as someone who has procured knowledge in a specific field. This makes them think of you as someone who can act as a guide or an advisor to them.
3. Content Credibility:
High impressions on your posts suggests that the content and knowledge you have been sharing is engaging and valuable to people, adding to your authenticity.
How to boost your LinkedIn impressions
As we now have an idea of what are impressions on LinkedIn and its benefits, it is time to understand how to boost those impressions to achieve some amazing results.
1. Share content that is valuable:
Whatever you post, don’t just do it for the sake of posting. Share information that can actually make a difference in the lives of the network on the platform. People are likely to see and engage with content that they find informative.
2. Optimise content to gain visibility:
With the use of the right keywords, topics and hashtags you can improve the rate of your searchability. The keywords your use should be in sync with the topic of your post. When you do that, your content is likely to come on the top when searched.
3. Engage with people:
Being on the LinkedIn platform is not enough, just posting your content is not enough. To make authentic connections to gain recognition you need to interact with other professionals on the platform as well. It is important that you become an active part of discussions, communities, like, share and comment on other posts and even join some relevant groups. This will broaden your reach.
4. Maintain a consistency in posting:
Be it any platform, consistency is the key everywhere.make sure that you have a consistent posting schedule. Doing this will help you to keep your profile up to date and fresh and even at the top of people’s feeds. You can even experiment with different formats of content to get an idea of what your audiences like the best. Check out your analytics on the platform to know the overall performance of your account and content.
5. Use different LinkedIn Features:
There are a lot of features that LinkedIn has to offer. From long form articles to LinkedIn lives, to industry level discussions and Q&A sessions you can leverage it all. The feature of LinkedIn poll can also come in handy to get the views of your network about any particular topic you want to talk about.
While knowing what are impressions on LinkedIn is important, it is equally important to know how they need to be utilised to our advantage and how we can use it to make sure that it results in a positive growth of our account and network. This guide will benefit you to understand what are impressions on LinkedIn and how you can turn those impressions into firm professional relationships.
