With vendors now presenting and selling their goods online rather than in physical locations, eCommerce marketplaces have completely changed the way commerce is conducted. As a result, it is necessary to create eCommerce stores that consider a balance between aesthetics and usefulness. Several well-known eCommerce platforms include Magneto, PrestaShop, WooCommerce, OpenCart, and BigCommerce. In addition to these, people who value quality, effectiveness, simplicity, and a wealth of features strongly choose Shopify.
According to studies, more than 2.14 billion individuals worldwide are anticipated to buy goods or services online. To address this need, a strong eCommerce market strategy is needed, and Shopify is the most popular eCommerce platform among over 1 million enterprises worldwide in 175 countries.
Due to its integrated SEO Shopify tools and the fact that many major companies trust it, Shopify can quickly propel enterprises of any size. More than $200 billion has been spent through Shopify stores, and working with the right Shopify specialists may help you grow your company.
What is Shopify?
Anyone can create an online store and sell their goods thanks to Shopify’s feature-rich eCommerce platform. Additionally, business vendors have the option of in-person sales. This platform has enhanced customer management and reoccurring customer-attracting capabilities. The Shopify app store offers easy access to thousands of reliable third-party apps. A network of professional technology partners continuously improves Shopify’s functionality.
When Tobi, the company’s creator, decided to sell snowboards through his Snowdevil company more than ten years ago, he created Shopify. He soon discovered that without access to an eCommerce platform, selling snowboards online was really difficult. So he made the decision to build a platform on his own, which is how Shopify came to be.
Currently, Shopify is the top e-commerce platform for companies of all sizes. Shopify has you covered whether you want to sell online, on social media, or in person. Their mission is to improve commerce for all parties.
How does Shopify work?
No matter what your occupation, Shopify can assist you in starting and expanding your own business. You may sell your goods or services on Shopify without any effort, regardless of whether you are a jewelry designer, musician, or established company. Shopify is the platform of choice for thousands of merchants selling their goods in more than 175 nations.
Some of the numerous goods and services that you can sell on Shopify are listed below.
- Physical Products: Items that are handcrafted, produced by you, or that you drop-ship to your consumers are all examples of physical products. Jewelry, bath bombs, T-shirts, gift boxes, and pins are a few examples.
- Digital Products: Ebooks, email templates, audio downloads, photography-specific Lightroom presets, online courses, and garment designs fall under this category.
- Services and Consultations: If you work as an interior designer, dentist, or life coach, you can allow clients to schedule appointments online or in person.
- Memberships: You may use Shopify to market your memberships and set up member-only access to your website’s content, whether you run a gym or a salon.
- Ticketed Experiences: Shopify may be used to sell tickets for experience-based enterprises like travel, adventure, wine tastings, and practical workshops.
- Classes and Lessons: Through the internet store, customers may buy from you, rent from you, and schedule lessons.
- Rentals: Despite the fact that there may be a physical object involved, rental firms are in fact service-based. Therefore, you can use the Shopify platform if you wish to hire dresses or props.
The ‘Shopify’ Plan
When you examine what you get for your money, Shopify is unquestionably an option to explore. Owners of businesses stand to gain greatly from having a reliable yet adaptable shop that can increase conversions and sales, as well as streamline several administrative processes and offer useful management data.
Although Shopify’s price structure is rather simple and consists of three different plans (Basic, Shopify, and Advanced), there are always questions about which plan to choose when getting started.
Let’s review each of Shopify’s plan options.
Shopify Basic Plan: Starts from INR 1499 per month
Given the dependability and features of the platform, the price of the Shopify basic plan in India, which is INR 1499, is excellent. With the help of this plan, you can easily start your Shopify journey.
Shopify Basic Plan: Main Features
- Self-contained online store with an eCommerce-enabled website and blog
- Unlimited products can be added and sold on your Shopify site.
- No need for external hosting
- Supported by two employee accounts and four inventory locations
- Enabled all fundamental reporting and segmentation features
- No cost SSL certificate
- Features for recovering abandoned carts
- manual production of orders
Shopify’s Shopify Plan: Starts from INR 5990 per month
On its website, Shopify offers a baseline plan referred to as “Shopify.” It advises every store owner in India to get this package.
All of the regular features of the basic plan are included in the “Shopify” plan, along with some extras like professional reporting, additional staff accounts, and inventory locations. Additionally, the plan’s transaction charge is 1% less than that of the basic plan.
Shopify Plan: Main Features
- Everything in the Shopify India ‘Basic’ plan
- The capacity to construct standard order, sales, profit, and customer reports is one example of improved reporting.
- reduced transaction price in comparison to the basic plan
- Five employee accounts are needed to run and administer the Shopify store.
- The inventory location can be managed by up to 5 locations.
- Automating procedures and manual activities through eCommerce
Shopify’s Advanced Plan: Starts from INR 22680 per month
Large, well-established eCommerce companies that are successful online rank top on the list.
The advanced plan, which costs INR 22680/- a month, is clearly intended for companies who take their online operations seriously. The package offers the lowest transaction price on Shopify, at 0.5%, along with several cutting-edge features.
Advanced Plan: Main Features
- Superior reporting abilities
- shipping costs derived from third parties (built-in shipping rates calculator on checkout page)
- Import tax and duty estimates at checkout (if selling internationally)
- Most affordable transaction cost (0.5%)
- The Shopify store is run and managed by 15 employees.
- Eight maximum inventory places
10 reasons businesses choose Shopify for their E-Commerce Brand
Businesses select Shopify because it is convenient, whether they already have one Shopify site or are working with an agency to handle several eCommerce sites. It offers effective Shopify SEO strategies and tools and gives business owners the groundwork for an effective eCommerce marketing plan.
Anyone can use Shopify as a useful tool by just plugging it in. Along with SEO Shopify knowledge, a targeted marketing approach is what really makes the difference and boosts sales.
Listed are the top 10 reasons businesses choose Shopify:
- Convenient Management: Control Omnichannel sales without effort with Shopify’s eCommerce capabilities and point-of-sale software for offline transactions. Manage inventory, orders, payments, and shipping from a single dashboard by using the admin panel and the designated number of staff accounts.
- Scalability: Your Shopify site may function better and grow along with your business as it grows. You don’t have to worry about additional hosting fees, investments in site security, or bandwidth restrictions when you expand your plan—it only takes a few clicks.
- Franchise-friendly: Your Shopify website is set up with enterprise-level support and is built for expansion. To support new locations and global expansion, modify your Shopify website. Give your customers greater options in terms of currencies, payment methods, and other factors.
- App Integrations: Effective communication requires a reliable customer relationship management system. Shopify works with social networking platforms and CRM programs like Salesforce to help convert inactive followers and subscribers into paying clients.
- Payment Options: With more than 100 built-in payment options, Shopify gives you and your customers flexibility. No additional transaction fees are levied over and above typical credit card rates when using the shortcut known as Shopify payments.
- Sell Anywhere: From a single administration platform, promote your goods and sell them through several sales channels. You increase sales prospects and obtain another source of analytics.
- Marketing Tools: You can reach more potential consumers by using integrated tools for audience targeting, automation, and campaign creation. Promoting unique discount codes and e-coupons via paid advertisements and organic SEO Shopify content are common marketing strategies.
- Store Insights: The effectiveness of your marketing activities, including email and SMS, must be evaluated using Shopify’s sophisticated eCommerce analytics. To enhance your strategy, evaluate your performance in real-time and collect in-depth information and reports on your sales activity.
- Support: The platform provides unrivaled 24/7 assistance in keeping with its ability to host content globally. In the Shopify Community, you can access discussion boards where you can get advice directly from a Shopify SEO expert on how to enhance SEO on Shopify and increase your sales.
- SEO-Friendly: The majority of the essential SEO capabilities that online retailers require have been included in Shopify, eliminating the need for an additional step. Structure, on-page optimization, and other ranking aspects that are necessary for Shopify SEO best practices are covered for your site.
Let’s delve further because SEO is essential to the success of your Shopify eCommerce store. Here are the fundamentals of Shopify SEO as seen by a Shopify SEO specialist.
Key Takeaway
Shopify is a fantastic business platform for both startup and established companies. Shopify checks all the boxes for enabling online store owners to focus on operating their businesses by providing flexibility, security, efficiency, support, and return on investment.