Branding, which comes after creating the fundamental structure for a brand, is what gives a firm its own identity and supports its growth. Daastan’s intent is to emerge as a brand, that has its roots in tradition and amalgamates with modernity through its handloom practices that make the fabric not just fashionable but hand woven as well. A well-designed logo builds trust by validating a brand’s professionalism and getting people to stick around. Apprehensive of these things, we created a logo for the brand. The individuals involved in hand weaving and fabric production are some of the components we used to reflect tradition and nobility in the logo. To demonstrate the fusion of heritage and contemporary, we selected a royal color palette that accurately represented the brand. We gave the company a corporate identity by emphasizing Indian history on the visiting cards while also conveying the company's message. Furthermore, we had bags made particularly for the brand and in a style that spoke to it.