Neon Secret - Infiniqe Marketing

Overview

Neon Secret is a premier men’s undergarment online store, known for its uncompromising quality and recognition of individual personality and style. The brand promotes sustainability by utilizing MicroModal fabric, which ensures ultimate comfort and support for men’s underwear.

Work Undertaken

Neon Secret approached us for branding that would help them secure a place in the eCommerce market. Our task was to highlight their modern and sustainable approach, targeting upper-middle-class men with their innovative and comfortable undergarments.

The Enigma's Solution

We carefully considered the brand’s goals and ideals, crafting a strategy that emphasizes sustainability and comfort. Our approach included designing a logo and packaging that would attract and resonate with the target audience.

Branding

The logo is circular, featuring a fusion of the letters ‘N’ and ‘S’. This design represents the brand’s name and its modern, vibrant essence.The packaging for Neon Secret is designed to be compact and engaging, reflecting the brand’s message. It consists of a sleek white paper bag with the logo and ‘Neon Secret’ printed in black. The minimalist design ensures that the packaging stands out while maintaining a modern and stylish look.