Evolve Essentials is a range of feminine care products, carefully chosen to benefit both Mother Nature and Womankind. It’s an “EVOLVED” brand that emphasizes respect for women and strives to make personal care more appealing.
Work Undertaken
Evolve Essentials set out to create a line of personal care items to support women during their menstrual cycles and promote intimate cleanliness. Their product line aims to relieve women during their menstrual cycle by covering all aspects of personal care, with the narrative of standing out as a personal wellness brand.
The Enigma's Solution
To help Evolve Essentials emerge as a wellness brand, we targeted females of all age groups and spread awareness about their personal wellness products. We developed an online identity by managing social media platforms like Instagram and Facebook, creating engaging and informative posts about the brand’s hygiene products.
Branding
Branding involved creating a distinctive identity that resonates with the brand’s core values of femininity and wellness.
Website
A website serves as a company’s online presence, providing information and demonstrating legitimacy. For Evolve Essentials, we chose pastel colors and feminine fonts to represent the brand’s calmness. The website, designed and developed using Shopify, features user-friendly elements and built-in plug-ins to attract and retain visitors, encouraging them to explore and purchase products.
Product photoshoot
The photoshoot and brand films were designed to creatively showcase the journey of the sanitary napkin, from production to packaging. The video highlights the sustainability factor, recycling aspect, and pocket-friendly size, presenting the salient features of the sanitary napkin in an artistic manner. The film effectively communicates why the product is ideal for consumers.
