14
Oct 2020
Preet Shah Marketing
Emotional Branding- From Heart to Cart
Emotional branding is an emotional connection with your customers, used in marketing refers to the process of building a brand that appeals to a consumer’s emotional state, their needs and aspirations.
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23
Sep 2020
Preet Shah Marketing
A step by step guide to Facebook Remarketing
Facebook remarketing is not about hunting the target audience but its act of running ads targeted to website visitors who have already expressed interest. Let’s look at how to create a Facebook remarketing ad campaign.
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15
Sep 2020
Preet Shah Ads campaign
Best Marketing Strategy - Sustainable Marketing
Sustainable marketing aims to form a sustainable bond between the company and the concept of sustainability in the mind of customers.
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04
Sep 2020
Preet Shah Marketing
The secret behind Apple’s success
Apple’s success isn’t about just making a lot of money by selling a lot of products. All success is of their marketing strategies.
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02
Sep 2020
Preet Shah Marketing
Consumer behaviour - The secret formula for Marketing
Just like other questions, to what product line to get into? What market to enter? How is the way to market it the best way? How shall I reach the pace I need?
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19
Aug 2020
Simran Chhabra Branding
Unique Ideas For Branding
Branding is all about selling trust in a product, service, or business by packaging it with the right perception, image, and identity. Successful businesses thrive on how much trust
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18
Aug 2020
Preet Shah Business
Key factors that Can Make or Break your Marketing strategy
“Good Marketing is pushing your customer where you want them to be, But great marketing is meeting your customer where they already stand!” – Meghan Keaney Anderson. Do you have a correct approach towards marketing or you are just following your competitors?
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14
Aug 2020
Preet Shah Business
How does the Golden Circle help your Business !
The reason why people will believe in your purpose is when your purpose will hit at their limbic brain that generates a controlled behavior and decision making that results in gut feeling and loyalty towards the brand. The Golden Circle is an innovative concept challenges the status quo at its core for identifying the purpose for which your business stands.
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11
Aug 2020
Preet Shah Branding
Importance of Branding in E-commerce
Big eCommerce companies don’t just sell; They do Branding. The physical experience is not at hand of consumers in eCommerce. But logo, look and feel of packaging, website design and content attracts eyeballs of consumers and they retain the experience of these elements while shopping.
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04
Aug 2020
Akanksha Panpaliya Digital Marketing
The online reputation management guide
Social Media plays a keen role in building relationships and expanding your network, not only with influencers and journalists associated with your company's sector, but also provides a huge opportunity to establish customer service by answering questions and listening to their feedback.
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29
Jul 2020
Preet Shah Business
How To Increase Hotel Revenue in Low Season
The profession of hotel and hospitality management refers to ‘low demand’ as a time when less people are there to book into your hotel and demand for your hotel rooms are lower than usual.
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23
Jul 2020
Ayushi Desai Digital Marketing
Five Ways to Improve your Site's Ranking
What’s the first thing people do when looking for a solution to a problem? They search online. And, that’s where your presence requires through a website ! A website is an exceptional place to match brand messaging to the needs..
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22
Jul 2020
Preet Shah Business
36 Reasons Why Some Businesses Fail
The healthcare businesses are the need of the moment and sectors regarding the same. When will business be getting back once the necessary precautions are over? Will the profit margins actually have a graph to be followed?
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20
Jul 2020
Roshan Desai Web Developing
Major types of Website for Business
Each website has specific objectives to accomplish and own arrangement of best practices. So determining which type of site is right for your needs is the first step in building a site that delivers.
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17
Jul 2020
Ayushi Desai Business
RIL AGM 2020: Key Highlights
Reliance Industries held its first Annual General Meeting virtually. Mukesh Ambani, chairman of the company made many announcements for the future roadmap for its Jio Platforms. The key highlights of same is..
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13
Jul 2020
Preet Shah Branding
5 Effective Brand Building Strategies to Attract Customers
Spending too much on promoting a brand can of course make it viral. But making worth the cost with an ‘Organic’ reach, that actually yields profits is somewhat a task. How can it be done by our Entrepreneurs, Business leaders, People belonging to the profession of sales and marketing?
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26
Jun 2020
Simran Chhabra Business
What will happen to businesses after lockdown?
The times in this Pandemic have been equally and proportionally equipped with Grab-on chances and minimalistic approach for others. The tremendous change in the economy today has lead us to thinking deeply while having an armed back up with a disturb market.
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26
Jun 2020
Preet Shah Business
Turning point for Indian Economy after COVID-19
The recent COVID-19 pandemic has proved to be a turning point for the Indian businesses. It has changed the way people act and perceive things. We are experiencing a new normal. This has impacted the economies heavily. Many businesses have experienced negative results.
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26
Jun 2020
Simran Chhabra Digital Marketing
Is Marketing a ‘Science’ or an ‘Art’?
Both sides of the argument keep coming and oppose each other with explanations that claim the classic advertising era will relate marketing with art where to the digital era will relate marketing to science. The arguments are still persisting and with no official conclusion, that marketing is an Art or Science.
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RECENT POSTS
Emotional Branding- From Heart to CartA step by step guide to Facebook Remarketing
Best Marketing Strategy - Sustainable Marketing
The secret behind Apple’s success
Consumer behaviour - The secret formula for Marketing
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